About Department
About Us
The Department of Management Studies is a privileged part of B. S. Anangpuria Institute of Technology & Management, established under the aegis of ‘Bhawani Shanker Anangpuria Charitable Trust’ in the year 2001. We are duly approved by Govt. of Haryana, AICTE, and are affiliated with J. C. Bose University of Science & Technology, Faridabad, Haryana.
We are presently offering the following courses:
Master of Business Administration (2yr. degree course)
Bachelor of Business Administration (3yr. degree course)
- BBA (General)
- BBA (Industrial Integrated)- Specialization: Retail Management & Marketing
- BBA (Industrial Integrated)- Specialization: Financial Services & Banking
For more than a decade, the Department has been firmly upholding its motto of providing quality education. And since then, it has been continuously striving to upgrade itself in line with the ever-changing business market to produce a readily employable workforce. Apart from the latest infrastructural facilities & contemporary teaching style, a customized ‘Student Transformation & Enhancement Program’ ‘STEP’ is also delivered to the students. It is a unique feature of our pedagogy that bridges the gap between the industrial requirements and the university offered syllabus. The core components of this program are-: Inter and intrapersonal skills development, computer proficiency, and value-added courses. The department has a blend of experienced faculty both from the teaching and corporate fields.
We hold a strong vision to rise as one of the most well-known B schools of the nation in the years ahead, and we are consistently working in that direction with utter determination and commitment. We are cognizant that such success arises from the joint endeavors of our talented students and dedicated faculty. We are proud to state that we are heading quite well on this journey, and our success can be witnessed in the confidence that the recruiters have noticed and acknowledged in the knowledge and skills of our outgoing graduates.
The BBA course is a dynamic and real-world program where the definite focus lies on three key areas, namely:
- Equipping students with in-depth knowledge of each subject relevant to their course as outlined in their syllabus.
- Making them aware of the practical implication of the developed concepts and distinctively integrating the same with various work scenarios and situations.
- Grooming them through a collaborative process that is both teacher-initiated and student-led.
We work on an industry-based model, in which training is imparted to students through regular subject-oriented classes and de-briefing sessions. Simultaneously, students are expected to perform various tasks and activities in the form of class assignments, projects, and presentations. Performance review through evaluations thus becomes an ongoing process
This course aims at providing a comprehensive view of retailing and an analysis of the retail environment, and exposing the students to the issues and developments in the dynamic corporate industry. The emphasis is placed on the basic to advance nitty-gritty used in retail and marketing management. This course teaches the basic principles of marketing that include marketing strategy and planning, marketing research, product policy, distribution, promotion, segmentation, and pricing decisions. Students will learn how to employ teamwork through analytical thinking and communication skills in marketing. Comprising various projects and assignments, this course is framed to teach the students about the branding and marketing of products through retail outlets.
Today’s era of privatization, globalization, and liberalization has immensely widened the scope of financial services and banking. Now, the financial sector comprises commercial banks, insurance companies, non-banking financial companies, co-operatives, pension funds, mutual funds, and other smaller financial entities. The banking regulator of India has allowed new entities such as payment banks to be created recently, thereby adding to the types of entities operating in the sector.
Consequently, numerous opportunities are available in the finance and banking sectors. Therefore, with a thrive to cater to the need of this sector, the BBA (Industry-Integrated) Course (Specialization: Financial Services and Banking) has been specifically designed to give a hands-on experience to the learners about the financial market and how banks, as an intermediator, work in the domestic and global platform.
We follow a contemporary pedagogy to provide the best exposure to the students. It comprises the following skill-building activities:
Case studies present a very effective way of gaining a practical insight into the theoretical concepts using real business situations. It is experiential inquiry-based learning technique that investigates a phenomenon within its real-life context. Under this pedagogy, a full-fledged real business situation is given to students to evaluate and analyze the same and asked to conclude by giving their own verdict.
Our prime purpose of including Debates in our teaching pedagogy is to make students understand how to collect the facts and figures, confirm the authenticity of the same, and quote the right facts at the right place. Furthermore, students also learn to use the vocal pitch to make their debates more persuasive.
Quizzes are yet another powerful method used by us in our teaching pedagogy. This method has proven benefits in helping to fill the gaps in education. It makes teaching-learning more effective, and most importantly, helps improve the concentration and brain retention power of students. It also provides a base for advanced learning.
Group discussion is mainly used in teaching pedagogy to develop and improve the process of exchange of information or ideas on face-to-face situations. It helps to gauge and improve the interpersonal communication skills, confidence in public speaking, team spirit, leadership abilities, social behavior, and problem-solving skills of students. But besides the above, we, in our pedagogy of teaching by Group Discussion method, also put emphasis on the mannerisms to act under various situations in GD, such as agreement leading to action, disagreement leading to competition or resolution, or perhaps, only clearing of air or continuation of status-quo.
Brainstorming is an informal approach to solve a problem by literal thinking. Brainstorming helps to know the people’s perception about the environment. It helps in making people creative. Therefore, it is a very powerful tool of teaching pedagogy, and we, at our institution, use this tool for facilitating two-way learning – First, to understand the perception of students on the basis of their leaning process and how creatively they are using the teaching in different environmental situations. Secondly, to bridge the gap between teaching and their understanding & creativity.
Role play is a technique to provide the real working experience to the students. By using this technique, we try to develop our students’ understanding about the organization structure & culture, the division of authority and responsibility in accordance with the structure, and how the intra and inter department structure of an organization can affect the decision making of one team/group/department under a routine and critical situation by assigning them different hierarchical ranks.