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BBA (Industry Integrated) Course
Specialization: Retail Management and Marketing
With a core concern and emphasis on retail management and marketing studies, in-depth study explores key developments and trends in this area. This course aims at providing a comprehensive view of retailing, and an analysis of the retail environment and exposure to issues and developments in the dynamic corporate industry. The emphasis is placed on the basic to advance nitty-gritties used in retail and marketing management. This course teaches the basic principles of marketing that including marketing strategy and planning, marketing research, product policy, distribution, promotion, segmentation and pricing decisions. Outstanding domain of the students will fall in the court of learning how to employ teamwork by analytical thinking, and communication skills in marketing. Comprising to various projects and assignments the course is framed to include the branding and marketing of a product through a retail outlet.
Specialization: Financial Services and Banking
Todays’ era of privatization, globalization and liberalization has immensely widened the scope of financial services and banking. Now, the financial sector comprises of commercial banks, insurance companies, non-banking financial companies, co- operatives, pension funds, mutual funds and other smaller financial entities. The banking regulator of India has allowed new entities such as payments banks to be created recently thereby adding to the types of entities operating in the sector. Consequently, numerous opportunities are available in finance and banking sectors. Therefore, with a thrive to cater to the need of this sector BBA (Industry Integrated) Course (Specialization: Financial Services and Banking) has been specifically designed to give a hands-on experience to the learner about the financial market and how bank as an intermediator work in the domestic and global platform.